fTRACE in the fruit & vegetable industry

Local products, exotic fruits... The challenges that the fruit and vegetable industry faces in terms of traceability are as diverse as the industry itself. fTRACE enables companies involved in this industry to guarantee the safe and sustainable production of their products.

A typical supply chain in the fruit & vegetable industry

The following diagram represents a typical supply chain for fruit and vegetable prod-ucts. The individual process steps differ depending on the retail product. As a general rule, the more a product is processed, the higher the number of processing steps re-quired.

Obst und GemüseObst & GemüseLieferkette


Seeds are sown.


Plants are fertilised.



Fruit and vegetables are harvested.

Packing station

Produce is cleaned and packed.



End products stored in a central warehouse.


Products are transported from the central warehouse to individual stores.



Products are sold to consumers.

Track fruit and vegetables compliantly

Alongside animal products, the traceability of fruit and vegetables became a heightened concern among the general public as a result of the EHEC crisis. Various regulatory requirements with regard to traceability are already in place and these need to be taken into account. fTRACE enables a company to pool its own statutory data together with data from key upstream members of the chain on a single shared platform, so that data can be evaluated and communicated as required.


Using standards to improve efficiency

The natural fluctuations in the yields of fruit and vegetable crops means that a certain flexibility is required when sourcing these products and raw materials. In terms of traceability, this represents major challenges for all companies concerned. Supply chain partners vary, bringing with them data in different formats, and the introduction and management of new interfaces are always a source of inefficiencies. fTRACE offers a uniform, globally standardised language for communicating the necessary data, thereby ensuring efficient traceability.

Improving customer confidence

How have fruit and vegetable products been produced? Where do the raw materials come from? Do all companies involved have valid certificates? fTRACE provides tangible opportunities to grow consumer confidence in your own products by providing reliable data. Consumers can access traceability data by scanning the QR code on the packaging or on the POS display.


Supply chain transparency – from the field to the consumer

Due to natural fluctuations in the yield of crops, fruit and vegetable supply chains are rarely self-contained. This context results in increased quality-related risks with regard to product origin, quality and sustainability. In the event of a crisis, it is increasingly difficult to determine if – and how much – ones own supply chain is concerned. fTRACE enables quality criteria to be mapped across multiple supply chains, thereby reducing the associated risks.


Do you have any questions?

Get in touch with us and learn more about the benefits of fTRACE for the fruit and vegetable industry. We will be pleased to answer any questions you may have!


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