WE KEEP TRACEABILITY ON TRACK
Using fTRACE to track meat products
Recurring food scandals have made many consumers very wary, and this scepticism can be felt particularly strongly in the meat sector. Consumers and legislators demand reliable information about the origin and quality of meat products. Factors such as animal welfare and sustainability of the animal feed are becoming increasingly relevant. Click here to read about the benefits of implementing a methodical traceability system.
A typical supply chain in the meat industry
The following simplified diagram shows a typical supply chain in the meat industry. Supply chains can differ from this one – especially global supply chains, which can include additional intermediary suppliers.
Birth and rearing
Animals are born and fattened up.
Animals are slaughtered.
Slaughtered animals are cut into parts.
Parts are processed into retail products.
The retail products are stored in a central warehouse.
Products are transported from the central warehouse to individual stores.
Products are sold to consumers.
Providing reliable information about the origin and quality of meat products is critical for maintaining a competitive edge. In crisis situations, retailers and brand manufacturers are in the public eye and need to be capable of delivering information. It is often the case that companies only know the suppliers and customers they deal with directly. When raw materials and semi-finished goods are processed at different points along the supply chain, transparency can only effectively be achieved using a technical, standards-based solution.
Complying with the myriad of legal regulations is becoming increasingly challenging for companies in the meat industry. There is a growing risk of being held responsible for unintentional violations of the law. All players in the process chain – including slaughterhouses, producers and retailers – are required to ensure seamless traceability. fTRACE creates transparency for the marketing of packaged and frozen meat products, for the sale of fresh meat on service counters and for the B2B segment in C&C markets (click here for more information).
True transparency can only be achieved in a supply chain if all stages of production and processing can be seamlessly traced. However, this often proves difficult in practice because of the abundance of legacy IT systems and paper-based processes in many companies. To avoid a substantial investment in resources and prevent inefficiencies, the fTRACE solution consists of a higher-level, standardised data management system that can be implemented without having to intervene with existing IT systems. All that is required is a connection to the standardised IT interface.
Confidence is increasingly becoming a competitive advantage. Many of today’s consumers are wary as a result of food scandals and reports about shady production processes used by meat and ham producers. Furthermore, ethical factors, such as fair production methods, are becoming increasingly important. fTRACE transforms a simple quality claim into documented proof of a product’s quality. Consumers are able to scan a QR code on the product packaging to access further information about a specific product, such as its origin, details of farming methods and production processes.