Challenge

As a producer of high-quality lamb meat products, Mattigtaler Lamm wanted to provide one of its largest customers, METRO, as well as the consumers with complete, accurate information about its lamb meat products.

Solution

By using GS1 Trace, the traceability service offered by GS1 Austria, Mattigtaler Lamm has access to all types of information about its lamb products - with the push of a button. GS1 Trace enables the producer to trace information about the products, to include every processing step in detail. GS1 identifiers encoded in GS1 barcodes provide the necessary foundation for the traceability solution.

Benefits

• Increases visibility for Mattigtaler Lamm and its retailers, of lamb meat products as they travel from pasture to plate
• Sets Mattigtaler Lamm apart from the competition by providing retailers with valuable product data that, in turn, helps them to increase efficiencies and meet consumer demand for information
• Helps Mattigtaler Lamm drive greater efficiencies in its business operations based on increased access to product and traceability data

...read more