WE USE TRANSPARENCY TO BUILD TRUST
Die Ansprüche der Konsumenten steigen
Woher stammen die Rohstoffe für ein Produkt? Unter welchen Bedingungen wurden sie verarbeitet? Verbraucher hinterfragen die Wertschöpfungskette von Produkten zunehmend kritisch und erwarten verlässliche Informationen zu Themen wie Qualität und Nachhaltigkeit. Für Hersteller und Händler steigt der Druck, Produktherkunft, Anbau- oder Produktionsmethoden, Qualitäts- sowie Nachhaltigkeitsprogramme auf der Produktebene beweisbar zu machen – und das bei einer zunehmenden Komplexität der Liefernetzwerke.
Tell the stories behind your products
The environmental and social conditions under which a product is manufactured is an increasingly important factor in consumers’ purchasing decisions. Companies and brands stand to gain if they can enable consumers to make a conscious purchasing decision on the basis of comprehensible and credible data. With ftrace story, companies combine all of the information required for holistic transparency into one story: ftrace collects data from the two modules ftrace transparency and ftrace traceability about such things as origin, processing, social and environmental questions, and certifications along the entire supply chain. Consumers can access this information with any standard smartphone by scanning the QR code printed on the product.
Your advantages at a glance
Flexible solution for greater customer trust:
- Include supply chain information – customised in your corporate design – as part of your corporate communication.
- Determine which marketing claims are key for your business.
- Publish texts, images, graphics and videos about product origin, the manufacturing process, sustainability, certificates or partners involved.